Mr, Tao Yao Attended 2007 Chinese Real Estate Brand Development Summit

Date: 2007-09-22

The 2007 Chinese Real Estate Brand Development Summit coincided with News Release of 2007 Chinese Real Estate Brands Value Research at Diaoyutai State Guesthouse, Beijing. Werkhart International director Mr. Tao Yan attended the summit. The summit was brought into being by the TOP10 Chinese Real Estate Research Group represented by Enterprise Office under the Development Research Centre of the State Council, Tsinghua University Real Estate Research Centre and China Index Research Centre. The research group has conducted a systematic analysis of the significance and findings of Chinese Real Estate Brands Value Research, which would help improve the competence of local Chinese real estate service brands. “Real estate service brands in China, “debated Mr. Yan, “impress us in way that is illusionary since they are built upon marketing technique other than concrete products. Once you base your judgment on their products, you can hardly tell any substantive difference between them. This is the best reminder that there is still much to do with our effort to build up Chinese own robust brands.”

back