The 4th International Hotel Forum Organization (IHFO) Summit opened today in the inner town of Lijiang, a world culture heritage declared by the UNESCO. Werkhart International Beijing Office vice GM Dr. Yunwei Zhou was invited to deliver a speech and receive the IHFO Platinum Award– Architectural Design Award.
This summit was initiated by Chinese Culture Development Foundation, China Academy of Successes, International Hotel magazine and International Hotel Forum Organization. With the mission to accelerate the development of China's hotel industry and boost the exchange and cooperation with its foreign counterparts, it has seized the opportunity that China is experiencing unprecedented economic boom to translate the drives by international conferences, culture exchanges, media exposures and industrial interests into stronger momentum to the hotel development of the country.
Dr. Zhao drew on the trends of the world economy and the landscape of Chinese hotel industry when putting forward constructive advice on possible solutions to the challenges in the industry. He also conducted an in-depth and precise analysis of competition strategy and technique for Chinese hotels and won extensive appreciation. |