Mr. Yiyong Cao Attended the 1st China Commercial Real Estate Annual

Date: 2007-12-20

High-profile figures in Chinese real estate industry convened t at he 1st China Commercial Real Estate Annual in Beijing. Werkhart International Beijing Office General Manager Mr. Yiyong Cao was invited to deliver a speech. Many a themed forum allowed practical experience in commercial real estate development to be shared between the specialists present. Renowned brands in real estate development also offered their counterparts advice on sensible development. In-depth discussions were held on international commercial real estate development and value-adding operational strategy, flagship shop siting and basing principle, value-adding strategy in commercial property operation, general zoning of Chinese cities, city land resource policy and other issues. Mr. Cao conducted a comprehensive analysis in the landscape of Chinese commercial real estate development, where he argued that current commercial real estate projects are underdeveloped in six three aspects, namely they are void of necessary commercial consideration in terms of design, downplay their spaces or overlook human-scale factors etc.

back